Visit to learn more about the Rain-X wiper blade portfolio and the innovative silicone wiper blade. Rain-X ® Silicone AdvantEdge ® is available at Advance Auto Parts, AutoZone, Carquest and Pep Boys and Rain-X ® Silicone Endura™ is available at Walmart. The campaign runs on major networks such as ESPN, ESPN2, Fox Sports, NFL Network, Discovery Channel, DIY Network, USA and Travel Channel. The comprehensive national media plan includes television, streaming video, social media, programmatic digital pre-roll video, YouTube ads, RetailMeNot retailer-specific promotions, and more. The cornerstone of the campaign is the television commercial Fire & Ice which demonstrates the superior resistance of the silicone rubber squeegee against the toughest elements. The campaign is scheduled to run through March 2020 during peak season for inclement weather when visibility and safe driving is top of mind for most drivers. In October 2019, Rain-X launched a national media campaign to educate consumers on the benefits of Rain-X premium silicone wipers blades. Uniclick™ Adapter System: Pre-installed hook adapter with fast and easy switch-out option for specialty adapters.Designed to provide air guidance for a downforce, increasing blade contact on the windshield while minimizing wind lift, for quality wipe performance.
Symmetrical Pyramid Spoiler for 3D Air Control: Shaped to control air flow.Climate Defense ® Technology: Acts as a safeguard against windshield wiper fluid, oil, salt spray, road grime and other chemicals encountered while driving, that can cause rubber to rapidly deteriorate.
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"We understand drivers want a wiper blade that performs in extreme weather and inclement driving conditions, while lasting throughout the seasons", said Cheryl Petrishin, senior brand manager for Rain-X. This premium beam blade, made with precision-engineered silicone rubber designed to endure the toughest weather conditions, is available exclusively at Walmart and online at The Rain-X Silicone Endura squeegee is proven to last two times longer than traditional natural rubber squeegees, and features Climate Defense ® Technology which defends from the damage caused by the ozone, UV rays, wet weather, extreme temperatures and normal driving wear and tear. 20, 2019 /PRNewswire/ - ITW Global Brands, a leader in servicing the auto aftermarket with best-selling car care products, has launched the new Rain-X ® Silicone Endura™ Wiper Blade featuring innovative silicone rubber technology.
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